Mulan will make it’s debut on Disney Plus as a premium video on demand rental in September.
Due to the ongoing coronavirus pandemic, the movie industry has been in a constant flux as film’s have been delayed indefinitely. Theaters are unlikely to reopen with coronavirus cases rising and fans are looking to studios to deliver content. During an earnings call, Disney CEO Bob Chapek revealed that the live-action Mulan will be released via the company’s streaming service for $29.99 on September 4th.
Mulan is still set to receive a theatrical release, beginning internationally and then in select U.S. theaters. The move opens up the door for other tentpole projects to be released in a similar manner and possibly delivers the final blow to the theatrical window. Although, Chapek states that the studio is still very committed to theatrical releases and that Mulan is a one time thing.
We’re very pleased to be able to bring Mulan to our consumer base that has been waiting for it for a long, long time, Mulan is a one-off. That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform, but also the number of transactions we get on that PVOD offering.
What do you think? Are you excited to be able to stream Mulan on Disney Plus? Share your thoughts in the comments section below!
Disney’s live-action Mulan stars Liu Yifei, Donnie Yen, Yoson An, Gong Li, Jimmy Wong, Tzi Ma, and Jet Lee. Here’s the official synopsis:
When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner-strength and embrace her true potential. It is an epic journey that will transform her into an honored warrior and earn her the respect of a grateful nation…and a proud father.
Mulan is expected to arrive in theaters on August 21st, 2020. Stay tuned for all the latest news on Mulan and be sure to subscribe to Heroic Hollywood’s YouTube channel for more cool video content.