A new report from Business Insider has revealed data suggesting Netflix’s remaining Marvel series could also be in danger of cancellation due to waning interest of the streaming service’s superhero shows.
Marvel fans were recently hit with a double whammy in the last two weeks with the sudden cancelation of Marvel’s Iron Fist after its sophomore season debuted with a far more positive critical reception than the fury of the fist’s first season which was widely panned by fans and critics. To make matters worse, Marvel’s Luke Cage was canceled by Netflix one week later after two seasons. Although the third season of Marvel’s Daredevil just debuted with rave reviews, and Marvel’s Jessica Jones is currently filming its third season, the Netflix corner of the Marvel Cinematic Universe could be coming to a close sooner rather than later.
Data provided by Crimson Hexagon, a consumer-insights firm, reveals the social media analytics for the four shows, bringing to light that buzz surrounding the superhero properties has dropped significantly since each series debuted.
Luke Cage saw the steepest decline in social media buzz, managing more than 300K mentions ahead of its release of the first season. But Harlem’s hero reached less than 50,000 posts when the second season hit Netflix last June.
Iron Fist didn’t fare too much better as the first season managed only 120,000 posts between Instagram and Twitter. Although the second season was considered a major improvement by critics and fans alike, the series peaked at less than 20,000 posts for the second season.
While the decline in interest for both Marvel’s Daredevil and Marvel’s Jessica Jones isn’t as high as it is for Luke Cage and Iron Fist, the data reveals strong declines for both the Devil of Hell’s Kitchen and Jessica Jones. Marvel’s Jessica Jones generated almost 300,000 posts between Twitter and Instagram after the first season was released. Season two was only able to manage half of that.
What might not come as a huge surprise to fans is that Daredevil has seen the smallest drop compared to the other Netflix superhero shows. The first season managed almost 275,000 posts while season two dropped down to a high of 200,000 posts. The third season which just released last Friday has generated 75,000 posts but this number only accounts for half of the month of October.
Although no official reason was given for the abrupt cancellation of Iron Fist, reports have suggested that creative differences and failed negotiations to reach a deal for a third season resulted in the decision to not bring Luke Cage back. Since the shock of both cancelations hit, Marvel fans have rallied behind Luke Cage and Iron Fist to petition the streaming service to resurrect both shows. Fans are also hopeful that a Heroes for Hire series will come to fruition.
Daredevil Season 3 is now streaming on Netflix. Stay tuned to Heroic Hollywood for the latest news on the future of the Netflix corner of the Marvel Cinematic Universe as we learn it.
Source: Business Insider