‘Shang-Chi’: Marvel’s Kevin Feige On Disney CEO Bob Chapek’s ‘Experiment’ Comments

Kevin Feige also compared Shang-Chi's premiere to Black Panther's.

Simu Liu Shang-Chi and the Legend of the Ten Rings Marvel Studios MCU Disney CinemaCon Bob Chapek

Marvel Studios President Kevin Feige openly discussed Disney CEO Bob Chapek’s controversial comments surrounding the release of Shang-Chi and the Legend of the Ten Rings.

During Disney’s Q2 investor call, Disney CEO Bob Chapek labeled Shang-Chi and the Legend of the Ten Rings’ theatrical release as an “experiment” in the sense that it was the first Marvel film in two years to be exclusively released in theatres. Beyond that, there have been growing concerns regarding the Delta variant throughout the world, leading many to skip theatres and wait for home releases. In this case, the experiment was that the film would release exclusively in cinema for 45 days and then hit Disney Plus.

Simu Liu, the star of Shang-Chi, didn’t take too kindly to the Disney boss’ comments, tweeting out the following:

“We are not an experiment. We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year. We are the surprise. I’m fired the f**k up to make history on September 3rd; JOIN US.”

Last night at Shang-Chi and the Legend of the Ten Rings‘ premiere, Marvel Studios President Kevin Feige candidly discussed Simu Liu’s comments in relation to Bob Chapek’s with The Hollywood Reporter.

“He is not a shy man. I think in that particular tweet you can see and I think everyone does, a misunderstanding. It was not the intention. The proof is in the movie and we swing for the fences as we always do. With the amount of creative energy we put in and the budget, there’s no expense spared to bring this origin story to the screen.”

You can always count on Feige to give a diplomatic answer that doesn’t ruffle any feathers. The Marvel President then went on to discuss how the Shang-Chi premiere reminded him of the Black Panther premiere from 2018.

“When you have the opportunity to showcase a hero that looks like a huge segment of the globe that feels like they haven’t been showcased, the magic can happen if you deliver. I think Destin and Simu have delivered for this movie.

Shang-Chi is the first Asian-led Marvel film so it’s not surprising that Kevin Feige sees how important that is for audiences around the world, just as Black Panther was for African-American viewers.

Here is the synopsis for Shang-Chi and the Legend of The Ten Rings:

“Simu Liu stars as Shang-Chi in Marvel Studios’ Shang-Chi and The Legend of The Ten Rings. Shang-Chi must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization.”

Directed by Destin Daniel Cretton from a script written by David Callaham, the Marvel film stars Simu Liu, Awkwafina, Tony Leung, Ronny Chieng, and Dallas Liu. The upcoming movie will hit theaters on September 3, 2021.

Stay tuned for all the latest news surrounding Shang-Chi and the Legend of The Ten Rings, the future of the Marvel Cinematic Universe, and Disney CEO Bob Chapek as we learn it, and be sure to subscribe to Heroic Hollywood’s YouTube channel for more original video content.

Source: The Hollywood Reporter