Variety reports Spider-Man: Homecoming swung its way to the top of the buzz on social media last week – the week of June 12 – according to comScore and its PreAct service.
Thanks to a new poster, featurette, PS4 gameplay, arcade game, VR experience, and so much more, Spider-Man: Homecoming easily made its way to the top of the charts, lighting up social media with 93,000 new conversations last week. This brings the wall crawlers’ total to 2.8 million conversations to date. Spider-Man: Homecoming swings into theaters on July 7, 2017.
Still riding the wave of its first trailer, additional news, and TV spots, Black Panther pulled in 33,000 new conversations to take second place – down from its first place spot last week. This puts the film’s total tally at 566,000 conversations, but there’s still plenty of time for it to generate a whole lot more buzz. Black Panther opens in theaters on February 16, 2018.
Coming in third was Transformers: The Last Night with 29,000 new conversations thanks to spin-off news, a new clip, featurette, and more. Plus, the film’s London premiered happened June 18. Transformers: The Last Knight rolls into theaters this weekend on June 23, 2017.
Fourth was family film Despicable Me 3. Close to Transformers, it brought in 27,000 conversations as it draws ever-closer to its June 30 release.
Holding steady in fifth place was Star Wars: The Last Jedi, which most likely benefited from a slew of Battlefront II news and a few story details and rumors regarding Luke Skywalker and Rey. Star Wars Episode VIII: The Last Jedi will rise on December 15, 2017, and has already generated 1.9 million conversations.
Source: comScore (via Variety)