When the new film division of Ubisoft launches this year, the first flagship project will be Assassin’s Creed. Ubisoft is excited about the hype surrounding the film but is looking to introduce a number of different audiences to this adrenaline-driven franchise.
Ubisoft Europe boss, Alain Corre, spoke out about the importance of presenting Creed in front of new audiences, including those who have never played on of the video games or who aren’t as familiar with the original lore.
“We [Ubisoft] are not going to earn a lot of money from it. It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”
Callum Lynch discovers that his ancestor Aguilar, from 15th century Spain, was an Assassin. Callum relives Aguilar’s memories to gain the knowledge and skills necessary to confront the Templars — age-old enemies of the Assassins — in the present day.
Directed by Justin Kurzel and starring Michael Fassbender, Marion Cotillard, Michael K. Williams, Ariane Labed, Jeremy Irons, and Brendan Gleeson, Assassin’s Creed opens in theaters December 21.
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