Warner Bros. will be releasing Harry Potter and the Sorcerer’s Stone in 4K in China to bring fans back to their local multiplex.
China is looking onwards and upwards as the country has reported zero new Coronavirus cases in the last 24 hours. As the country begins to reopen for business, multiplexes are trying their best to get fans back into theatres. The world’s second largest movie-going population, China has been the saving grace for the box-office in recent years.
With their theaters shuttering early this year due to the coronavirus, superhero films such as Birds of Prey and Bloodshot felt the country’s lack of love at the box office. According to The Hollywood Reporter, with theatres beginning to open across the country, fan favorite film Harry Potter and The Sorcerer’s Stone will be playing in 4K to get fans to fill in seats. An official release date for the Harry Potter rerelease hasn’t been revealed as of yet.
The China Film Group seems to have also reached out to American studios to release some of their films in China so business can hopefully return to the state it once was. While not all theatres across China have opened, some of have already begun to show recent Chinese hits like The Wandering Earth and Wolf Warrior 2. These Chinese hits are currently showing for free to garner as much interest as possible but it’s currently unknown if Harry Potter will be playing for free.
It makes complete sense to amalgamate Chinese audiences with theatres again by showing classic films like Harry Potter. As the currently still fighting off the coronavirus and attempting to heal, it’s a no brainer to screen feel good movies that advocate for hope. U.S Studios must also be excited to see theatres in China open up once again considering theatres stateside has closed their doors in a role reversal. For now, Warner Bros. is setting up the trend of rereleasing the classic Harry Potter and the Sorcerer’s Stone. At this point, it’s fair to say other studios will rerelease their films in China as well. Perhaps Marvel is next?
What are your thoughts on the first Harry Potter film hitting Chinese theatres? Comment below and let us know!
Source: The Hollywood Reporter