Marvel’s Kevin Feige is once again addressing concerns over superhero fatigue.
Kevin Feige was recently a guest on The Movie Business Podcast, which is hosted by Jason E. Squire, an author and professor at the USC School of Cinematic Arts. With Marvel’s Ant-Man and the Wasp: Quantumania hitting theaters in less than a month, Feige is once again being asked the age-old question: are audiences getting tired of movies and television shows involving superheroes? Well, no, at least according to the man behind the Marvel Cinematic Universe.
“I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been around a decade or longer together. From probably my second year at Marvel, people were asking, ‘Well, how long is this going to last? Is this fad of comic book movies going to end?’ I didn’t really understand the question. Because to me, it was akin to saying after Gone With the Wind, ‘Well, how many more movies can be made off of novels? Do you think the audience will sour on movies being adapted from books?’ You would never ask that because there’s an inherent understanding among most people that a book can be anything. A novel can have any type of story whatsoever. So it all depends on what story you’re translating. Non-comic readers don’t understand that it’s the same thing in comics.”
Kevin Feige went on to reveal how Marvel plans to keep things fresh: “There’s 80 years of the most interesting, emotional, groundbreaking stories that have been told in the Marvel comics, and it is our great privilege to be able to take what we have and adapt them. Another way to do that is adapting them into different genres, and what types of movies we want to make… I found that if we tell the story right, and we adapt them in a way that the audience still — knock on wood so far — is following us along 22-plus years later… we can [make] any types of movies that share two things: the Marvel Studios logo above the title and a seed of an idea from our publishing history.”
The future of the Marvel Cinematic Universe
Marvel released three of the highest-grossing movies of 2022, but two of them performed below expectations. While Doctor Strange in the Multiverse of Madness earned $955.8 million at the worldwide box office, making it the fourth-biggest release of 2022, Thor: Love and Thunder ($760.9 million) and Black Panther: Wakanda Forever ($839.2 million) both grossed less than their predecessors. The Doctor Strange follow-up ended up with $278 million more than the original while the Thor and Black Panther sequels earned $93.1 million and $528 million less, respectively.
This year, Marvel is also preparing to release Guardians of the Galaxy Vol. 3 and The Marvels, along with more live-action and animated content on Disney Plus. It’s clear that Marvel is increasing its output, but Kevin Feige isn’t worried about losing his audience with a catalogue that features something for everyone.
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