Earlier this year former President of Visual Effects Victoria Alonso was fired from her role at Marvel Studios. A new book details the history of the MCU reveals the truth behind the disagreement between Kevin Feige and Alonso.
MCU: The Reign of Marvel Studios has revealed a lot of interesting information about the titular company. No detail has perhaps been as juicy as the truth behind the sudden firing of Victoria Alonso from her role earlier this year. According to the book, Alonso broke Kevin Feige’s “Golden Rule” of not speaking against the company, cautioning her to “keep her head down” and “do the work”.
This controversy stems from Victoria Alonso speaking out against former Disney CEO Bob Chapek for failing to stand against Florida’s “Don’t Say Gay” bill, along with Alonso refusing to blur a Gay Pride flag in Ant-Man and the Wasp Quantumania. While Kevin Feige did not personally fire her, he ultimately didn’t intervene while Disney did.
Victoria Alonso’s Marvel Studios history
Prior to her exit, Victoria Alonso had been a member of the Marvel Studios family since 2006. She started as the chief of visual effects and post-production, where she played a crucial role in launching the Marvel Cinematic Universe by co-producing Iron Man, the superhero movie that featured the debut of Robert Downey Jr. as Tony Stark.
Following the release of Iron Man, Victoria Alonso continued her successful run as a co-producer on Iron Man 2, Thor and Captain America: The First Avenger. In recognition of her outstanding contributions, Alonso was promoted to the position of executive producer for The Avengers, which earned more than $1.5 billion and cemented Marvel as the king of the superhero genre.
In 2021, Victoria Alonso was promoted to president of physical and postproduction, visual effects, and animation production, a position that gave her even greater influence over the creative process of the Marvel Cinematic Universe. Her exit from the company raises many questions about the future direction of Marvel Studios.
Victoria Alonso has been a pioneer not only in the Marvel Cinematic Universe but in the film industry as a whole, as one of the few Latina women to hold a significant position of power in Hollywood. She has spoken publicly about the importance of diversity and inclusion in filmmaking and has used her position to advocate for more representation both on and off-screen.
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