Disney has announced it will be making a sizable donation to non-profits advancing social justice in the United States.
On Wednesday, The Walt Disney Company announced it would be pledging $5 million towards non-profit organizations that are committed to advancing social justice in America. Disney will first commit $2 million to the National Association for the Advancement of Colored People (NAACP). How the remaining $3 million will be allocated has yet to be announced. Employees are also able to increase Disney’s impact as the company is matching donations to eligible organizations through its Disney Employee Matching Gifts program.
The announcement comes following the death of George Floyd, an African-American man who was murdered by Minneapolis police officers. His murder at the hands of police has ignited peaceful protests and civil unrest across the nation.
You can read Disney’s official statement below:
“Today’s pledge is part of Disney’s ongoing commitment to support organizations that advance social justice. For many years, Disney has worked closely with groups that advocate for and empower communities of color, including the NAACP, whose mission is to ensure a society in which all individuals have equal rights without discrimination based on race. The Company has also previously provided millions of dollars in grants to help students from underrepresented groups make the dream of higher education a reality, including $2.5 million to the United Negro College Fund.”
In addition, Disney CEO Bob Chapek also released a statement on the company’s donation:
“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated. This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
Disney’s donation comes as the company is preparing to slowly reopen its parks despite the Coronavirus pandemic not yet being under control in the United States. The company recently revealed its plans to open its parks throughout July as the studio prepares to for the theatrical release of Mulan on July 24, although analysts predict the film may skip theaters entirely.
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